Advisory · Sales Advocacy

Sales Advocacy

For logistics service providers and contract logistics companies who need to win more enterprise business — with better solutions, stronger documentation, and a more disciplined commercial team.

Special Focus: Contract Logistics & 3PL Companies

Logistics companies win on relationships. They lose on documentation, solution quality, and commercial discipline.

Enterprise logistics contracts are awarded on operational credibility. Aarcher helps you demonstrate it — through solution designs that hold up under scrutiny, documentation that signals professionalism, and a commercial team that knows which deals to chase and how.

For Contract Logistics Companies · 3PLs · Freight Forwarders Responding to RFPs

Solution Design

Designing the full operational and commercial solution in response to an enterprise RFP. Sujit has designed and delivered solutions for Coca-Cola, DELL, Johnson & Johnson, Whirlpool, and Godrej — the operational detail in Aarcher’s solutions signals the credibility that generic responses never achieve.

What We Do

  • End-to-end solution design for contract logistics and 3PL RFPs
  • Facility and network design: flow volumes, storage calculations, manpower modelling
  • SLA framework design: defining, sequencing, and costing service levels
  • Technology stack recommendation for the proposed solution
  • Implementation timeline and transition plan
  • Commercial model structuring: open book, fixed price, gain-share
  • Cost build-up logic and pricing validation
  • Solution red-team: stress-testing before the client does
Engagement Models:Per RFP (Fixed Fee)Bid Activity RetainerDesign Review Only

For LSPs with Strong Operations but Weak Written Artefacts

Pre-Sales Documentation

Building and maintaining the document library that makes every bid credible — from capability statements to RFP responses to onboarding kits. A company winning 3–4 enterprise deals a year cannot afford to lose one due to documentation quality.

What We Do

  • Capability statements by sector: FMCG, retail, pharma, e-commerce, auto
  • RFP response writing, structuring, and executive summary development
  • Win theme development and competitive positioning
  • Technical proposal narrative and compliance matrices
  • Client onboarding kits and implementation plans
  • SOW templates, SLA schedules, and performance penalty frameworks
  • Case study write-ups from past engagements
Engagement Models:Per-Document (Fixed Fee)Document Library Build (Retainer)Ongoing Bid Support

For COOs · CEOs · Sales Directors at Contract Logistics and Freight Companies

Sales Team Monitoring & Performance Advisory

Building the sales performance architecture that most logistics companies have never had. Logistics sales cycles are long, activity metrics are unreliable, pipeline visibility is poor, and most sales managers were promoted from operations. Aarcher brings the framework to change that.

What We Do

  • Logistics-specific pipeline stages, exit criteria, and qualification framework
  • CRM advisory: what to track, why, and how to read it
  • Individual salesperson performance framework beyond revenue targets
  • Deal-level pricing review and discount authority matrix
  • Price realisation tracking: quoted vs. contracted vs. billed
  • Sales-operations handover protocol and solution design gate
  • Monthly pipeline review facilitation with leadership
Engagement Models:Sales Diagnostic (Fixed Scope)Transformation Engagement (3–6 months)Ongoing Advisory Retainer
Win More Enterprise Business

Tell us about the bid you just lost — or the one coming up.

We will be direct about whether better solution design or a more disciplined commercial team would have changed the outcome.